Refresh and revitalise curly or coiled hair textures.A lightweight formula that cleanses the hair & scalp without stripping natural moisture.Utilising Coconut, Amla and Tangerine, the rejuvenating shampoo gently eliminates impurities &product build-up, whilst combating dry, dull hair and increasing manageability for luscious, healthy-looking...
Cleanses hair of residue and product build-up Moisturizes as it cleanses Rids scalp of excess sebum, environmental impurities and shedding scalp debris Provides a soothing scalp treatment Helps promote a healthy environment for hair growth
Take care of coils and curls with As I Am Hydration Elation™ Intensive Conditioner; a lightweight, deeply nourishing treatment that works to moisturise and revitalise from root to tip.
Treat coiled and curly hair to the As I Am Leave-In Conditioner; a natural, shine-enhancing formula that works to hydrate, soften and improve manageability from root to tip.
Enriched with a nourishing blend of Shea Butter, Coconut Oil and Royal Jelly (a natural substance collected from queen honey bees), the conditioner delivers intense moisture and hydration, whilst improving manageability to prepare hair for styling. Helps to strengthen and repair weak, damaged strands, revealing calm, healthy hair from root to tip.
Defines coils and curls Minimizes frizz Reduces shrinkage and enhances stretch Locks in precious moisture as you harmonize your coils Formulated with nature's best moisturizers and curl boosters
Take control of coils and curls with As I Am Smoothing Gel; a lightweight styling gel that delivers long-lasting hold with conditioning properties.
Catering specifically for curly or tightly coiled hair, the As I Am Coil Defining Jelly delivers long-lasting hydration and superior frizz control.
Specifically developed for coiled or extremely tight styles, the As I Am CocaShea Whip Styling Cream delivers lightweight hold, superior frizz control and increased manageability
Specifically developed for coiled hair or extremely tight styles, the As I Am Moisture Milk Hair Revitalizer blends natural Cocoa and Shea Butters to soften and smoothen from root to tip.
Treat your coils and curls to the As I Am CocoShea Spray Moisturizer; a lightweight, non-greasy spray that delivers long-lasting hydration and protection.
Treat coiled and curly hair to As I Am's DoubleButter™ Daily Moisturizer Cream; a rich emollient that blends natural Cocoa and Shea Butters to soften and smoothen from root to tip.