Subcategories

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  FiberGuard

  The ONLY relaxer system for Stronger, Healthier hair, FiberGuard retains more of the hair's natural tensile strength compared to conventional relaxer systems.

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  Affirm

  Affirm Conditioning Relaxer System consists of state of the art products that conditions hair before, during and after relaxing. It offers phenomenal straightening while retaining up to 81% of original fiber elasticity. Leaves hair feeling soft and looking radiant.

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  KeraCare

  KeraCare® offers premium shampoos, conditioners and styling products to maintain the beautiful stylish looks your stylist creates – without sacrificing the strength and health of your hair or scalp.

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  Curl Essence

  MOISTURE…UNCOMPROMISED

  JUST WHAT EVERY NATURAL CURL CRAVES

  Feed the heart & soul of your curls & coils with amazing moisture! This brand new home collection features Jamaican Black Castor Oil & Coconut Oil – leaving you with soft, manageable, healthy hair that’s beautifully inherent to you. Plus, it’s free of Sulfates, Parabens, Mineral Oil, Silicones, Phthalates and Petrolatum!

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  Texture Release

  Texture Release™ System is heat activated with amino acids and conditioning agents which go deep into the hair fibers to enable styling versatility. This allows the client to have optional textural change with increased combing manageability. This system was formulated for excessively curly hair that needs moisture & conditioners with special attention to the scalp